Think Like a Florist: London Flower School

If you view London through the prism of Instagram then floristry is probably one of the most coveted professions to enter right now. Over the past few years there’s been a mini revolution with a new generation of florists who do much, much more than a hand-tied bunch of pretty roses, from the botanical installations that are now de rigeur over the summer months to the floral artists who are entirely rethinking the flowers we want to have in our homes, stores and offices.

So it figures, that the London Flower School is about to open its doors in King’s Cross. Founded by Wagner Kreusch, formerly head tutor at McQueens Flower School, and Helen Dyson, a florist and teacher, the school will offer courses for both amateurs and those wanting to turn their passion for flowers into a business.

Photography courtesy of London Flower School.

“We are lucky to have some of the foremost floral designers in the world in our vibrant city, and they have been pushing the floristry industry forward for many years,” says Kreusch, who trained in graphic design and art as well as floristry in his native Brazil before moving to London. “But the courses that are currently available in London do not reflect this history of innovation.”

An upcoming two-day class (£500 per participant) is based on the ideas of the most innovative British florist of all, Constance Spry. For more information about the course, see Two Days Inspired by Constance Spry.

“Constance Spry felt very strongly that imagination was more important than a huge budget, and brought flowers to the people, encouraging them to use materials that were often discarded by other florists,” says Kreusch of the florist’s trend-setting work. “We will encourage our students to be inspired by her life, floral design and thinking. To be adventurous and to open their mind to every form of beauty.”

Kreusch also hopes to focus on other modern artists. “I’d like to introduce an artist such as Miro, so that our students will think differently about how they approach floral design and floristry techniques.”

The school will open May 9 and bookings are being taken for all courses now.

For more design-forward floral arrangements, see:

• Anthuriums: Rethinking a Hotel Lobby Flower.
• Studio Visit:  Jamjar Flowers in London.
• Cut Flowers: How to Help Hellebores Last Longer.