How often do you look at a reel on Instagram and think, “that is a masterpiece”? The word “luxury” certainly comes into the platform’s offering, but this is by no means the objective, especially in the Great Gardens series.
Photography taken from films by Toby Amies.
The latest Nowness film in its Great Garden series is simply called ‘Arthur Parkinson’.
Arthur Parkinson
Instead, film maker Toby Amies begins with the less floral parts of Nottingham, a former hub of industry in the British Midlands, famously characterized in the 1960s novel and film Saturday Night and Sunday Morning.
Arthur surrounded by the lawn colonizing wildflower known as fox-and-cubs.
Pascal Brault
Pascal Brault, a vice president of Louis Vuitton, handles a flourishing absinthe plant, while Frickey the border terrier takes a break in the background. Another Toby Amies video visits the south of France and gardening on the grand scale.
From Toby Amies’ film for Nowness, ‘Jardin en Cévennes’.
Houseplant fancier Hilton Carter, in the eponymous film on Nowness.
I’m bringing life in,” says ‘plantfluencer’ Hilton Carter, who has over half a million followers on Instagram.
Hilton’s plants demand attention, saying, in effect: “Hey, we need you to care for us,” which he is more than happy to do.