Hermes Fashion Show Spring/Summer 2024 in Paris: A Pastoral Meadow

Hermes Fashion Show Spring/Summer 2024 in Paris: A Pastoral Meadow

Hermes Fashion Show Spring/Summer 2024 in Paris: A Pastoral Meadow

Far-flung fashion shows have become a notorious target for environmentalists, as they suck up almost incalculable resources for an eight-minute extravaganza of clothes and bags.
Far-flung fashion shows have become a notorious target for environmentalists, as they suck up almost incalculable resources for an eight-minute extravaganza of clothes and bags.
Photography courtesy of Hermès.
Photography courtesy of Hermès.
Masterminded by landscape designer Luciano Giubbilei and planted over three days by Jonny Bruce and a team of gardeners, the billowing grasses created a pastoral runway and provided yet more evidence—if any were needed—of the beguiling, textural beauty of grasses.
Masterminded by landscape designer Luciano Giubbilei and planted over three days by Jonny Bruce and a team of gardeners, the billowing grasses created a pastoral runway and provided yet more evidence—if any were needed—of the beguiling, textural beauty of grasses.
Eleven thousand plants were gathered by Hortus Loci (the Hampshire-based wholesale nursery that also coordinates and grows many plants for the RHS Chelsea Flower Show) from a handful of European growers and nurseries, including Valfredda, Jan Spruyt, Arno Rijnbeek and Kris Stevens.
Eleven thousand plants were gathered by Hortus Loci (the Hampshire-based wholesale nursery that also coordinates and grows many plants for the RHS Chelsea Flower Show) from a handful of European growers and nurseries, including Valfredda, Jan Spruyt, Arno Rijnbeek and Kris Stevens.
The dominant plant here is Deschampsia cespitosa, which flowers in midsummer and by this time of the year has sun-bleached stems and inflorescences.
The dominant plant here is Deschampsia cespitosa, which flowers in midsummer and by this time of the year has sun-bleached stems and inflorescences.
Perennials including Gaura lindheimeri, Sanguisorba, Cosmos atrosanguineus (chocolate cosmos) added the lightest contrasts and mingled with the dark brown dots of seedheads or spires of Atriplex hortensis.
Perennials including Gaura lindheimeri, Sanguisorba, Cosmos atrosanguineus (chocolate cosmos) added the lightest contrasts and mingled with the dark brown dots of seedheads or spires of Atriplex hortensis.
Amidst the Deschampsia meadow.
Amidst the Deschampsia meadow.
Spikes of russet-toned Atriplex provide a subtle contrast in the grasses.
Spikes of russet-toned Atriplex provide a subtle contrast in the grasses.
The realism of the set, which was planted in tiered sections around seating areas, was only enhanced by the insects emerging from the plants and the occasional cabbage white butterfly, as models, in a succession of looks in rich, neutral earthy colors so associated with the brand, strode through the set.
The realism of the set, which was planted in tiered sections around seating areas, was only enhanced by the insects emerging from the plants and the occasional cabbage white butterfly, as models, in a succession of looks in rich, neutral earthy colors so associated with the brand, strode through the set.