Photography by Clare Coulson except where noted.
When Jin Ahn was studying for her horticulture degree at an agricultural college in Essex, she realised that despite her course focus on outdoor landscapes there also was, in cities at least, a need for indoor gardening.
As a native of Seoul and now London, she also realized after graduation that urbanites were lacking a shop with the hanging ferns, imposing cacti, and big glossy architectural plants that she loved.
Photograph courtesy of Conservatory Archives.
Jin searched across London for a site for six months but has surely found the perfect spot. The vast glass windows provide not only a fabulous showcase for her plants, but they also allow light to stream inside to the sun-loving cacti clustered near the windows.
Cacti of all sizes are one of the most popular plants on sale here—especially with men, says Jin, who she says prefer to shop here than visit a florist.
Jin studied graphic design and worked in fashion before moving to England. Clever ideas include lots of beautiful vintage finds such as these galvanized factory light fittings she bought on eBay.
Jin and Giacomo are avid vintage furniture hunters and the shop was originally intended to showcase antique pieces alongside plants. Horticulture has taken over but there are still lots of cabinets, mid-century chairs, and lighting to admire.
Photograph courtesy of Conservatory Archives.
Photograph courtesy of Conservatory Archives.
Big plants including rabbit foot fern and monstera are bestsellers.
Hanging plants are also popular; pictured is the sculptural and intriguing staghorn fern (at L).
Customers always want to discuss how to care for their plants; the biggest and most common crime, says Jin, is over-watering.
Many plants need much less water than you imagine, especially in winter.
Since opening Jin has also been busy collaborating with stores, fashion brands such as Cos, and events including Grow London and the Affordable Art Fair.
The bare plaster walls provide a spectacular backdrop to plants at all levels.
Jin hunts for new and interesting plants all over Europe but mostly buys from Holland and specialist dealers and growers.