Shopper's Diary: Sarah Winward's Floral Design Studio in Salt Lake City - Gardenista

Shopper's Diary: Sarah Winward's Floral Design Studio in Salt Lake City - Gardenista

Photography by Britt Chudleigh.
Many of this country’s most celebrated entrepreneurs begin their journey within the humble four walls of the family garage. Rock bands, media companies, and tech companies have channeled creativity among dirty work benches and half-empty oil cans.
Before becoming a floral designer, Sarah was a student studying the Middle East who answered phones and swept floors in flower shops.
Sarah’s cutting garden, where she grows zinnia, Lamb’s-ear, and heuchera to use in arrangements.
Indoors, the studio has shelves of props. Some come from wholesale floral suppliers, but many are vintage and were collected one piece at a time.
More props, organized by material.
Sarah at work, designing.
An arrangement of pear tree foliage, maidenhair fern, Pee Gee hydrangea, echinacea or (white coneflower), and bunny grass.
Color is an integral part of the design process for Sarah: “I usually start with one flower and build a palette around it.” Sarah’s not a fan of too much contrast in her arrangements, so she works to blend colors together by finding the right shades to create color bridges.
Sarah at work in the studio.
Sarah opens the studio to the street. During the summer when there are concerts in the park, Sarah opens the front garage door and hosts barbecues with friends.
What does Sarah love most about the studio?
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